Brasil by bags

Bags by Brasil

About APEX Brasil

Who we are

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. 

Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.

Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.

Governing Council

MRE - Ministry of External Relations JOSÉ SERRA
MDIC - Ministry of Development, Industry and Foreign Trade
MAPA - Ministry of Agriculture, Livestock and Food Supply
PPI - Office of the Executive Secretary of the Investment Partnerships Program
BNDES - Brazilian Development Bank
CNI - National Confederation of Industry
CNA - Brazilian Confederation of Agriculture and Livestock
SEBRAE - Brazilian Service of Support for Micro and Small Enterprises
AEB - Brazilian Foreign Trade Association
CAMEX - Chamber of Foreign Trade - (without vote rights)


Brazil in the World: Innovative, Competitive and Sustainable.

Scope of activities

Apex-Brasil uses different strategies to promote the competitiveness of Brazilian companies during their internationalization process. Learn more about the services offered by the Agency to Brazilian companies aiming to enter international markets:

Market Intelligence

Market studies and analyses are frequently performed, in order to assist companies and partners find the best opportunities abroad.

Entrepreneurial Training

The Agency offers capacity-building and consulting services that increase competitiveness and promote the exporting culture within the Brazilian business community, enabling companies to face the challenges of the international market.

Internationalization Strategies

Set of services designed to assist companies and partners in defining strategies for international markets, and advancing in their internationalization process.

Business and Image Promotion

Initiatives developed to facilitate the access of Brazilian companies to foreign markets, diversifying the destinations of Brazilian exports and improving the perception about Brazilian companies, products and services. The services in this category allow entrepreneurs to keep direct contact with international business partners, who play a relevant role in the active and competitive insertion of Brazilian companies in foreign markets.

Investment Attraction

Actions developed to promote and facilitate the attraction of foreign direct investment (FDI), with the purpose of improving the image of Brazil as an attractive destination for foreign capital, promoting the country´s development and competitiveness. Additionally, investment attraction initiatives are designed to encourage the transfer of innovative technology to Brazilian companies.

Apex-Brasil´s efforts consist of promoting the expansion of implemented investments, and with regard to potential investors, of ranking Brazil in the short-list of target countries and influencing investment decisions by providing strategic information, full support to site location works (assisting and monitoring the visits of interested companies to Brazilian states that qualify to receive their investments) and aftercare.

Executive Board


Graduated in Systems Engineering at the Pontifical Catholic University of Rio de Janeiro, Ambassador Roberto Jaguaribe joined the diplomatic service in 1978. He served abroad as the Brazilian Ambassador to China and to the United Kingdom, and was Minister-Counsellor at the Embassy of Brazil in Washington, DC. At the Brazilian Ministry of Foreign Affairs, he held the posts of Under-Secretary-General for Political Affairs II, Director of the Trade Promotion Department and head of the Intellectual Property and Sensitive Technologies Division, among others. He also held the posts of President of the National Institute of Industrial Property (INPI), Secretary of Industrial Technology at the Ministry of Development, Industry and Foreign Trade, and Secretary of International Affairs at the Ministry of Planning and Budget. Currently, Ambassador Roberto Jaguaribe is President of the Brazilian Trade and Investment Promotion Agency - Apex-Brasil.

Business Board


Graduated in business administration from the University of Pernambuco, with post-graduate studies in Marketing from FGV, and Business Administration and Management from Harvard University, Marcia Nejaim has worked at Apex-Brasil since 2005. In the last two years, she worked as Business Director’s Office Manager, advising all initiatives carried out by the Agency for the promotion of exports, internationalization and investment attraction. She was responsible for structuring the Investment Department, in a project with the World Bank, and for projects related to increasing the competitiveness of exporting companies, at the Competitiveness and Innovation area. Previously, she worked in strategic consulting, the information technology industry and retail.

Corporate Management Board


Francisco de Assis Leme Franco is a specialist in Public Policy and Management and has a Master’s degree in Public Policy and Government from Fundação Getúlio Vargas (FGV). He was president of the Brazilian Mint from 2012 to 2015. Before this, he filled strategic positions at the ministries of Planning, Finance, and Welfare, and at the National Land Transportation Agency (ANTT). At the Ministry of Planning, he was Secretary of the Federal Budget and Secretary of Planning and Strategic Investments, as well as Undersecretary of Planning and Budget. At the Ministry of Finance, he performed the roles of Adjunct Executive Secretary and Adjunct Secretary of Economic Monitoring.