Brasil by bags

Bags by Brasil

Target Markets

The following priority markets have been selected for the sector: United States, Columbia, France, Russia and Chile.
We have compiled a summary of objectives for the priority markets and the motives behind their selection.

United States of America

Strategic Components

  • Expanding the market and positioning the image of the bag industry.

Market Characteristics

  • Economy in recovery, with increased consumption;
  • Country with decision-making power and influence;
  • World’s largest retail market (Euromonitor, 2014);
  • Bulk buying and a wide range of products;
  • World’s largest import market in travel accessories and leather goods (Euromonitor, 2014);
  • Largest importer of travel accessories and leather goods from Brazil (IEMI, SECEX, 2014);
  • Third largest importer of travel accessories and leather goods among project participants (BI APEX-Brasil, 2014).

Colombia

Strategic Components

  • Opening the market for the bag industry.

Market Characteristics

  • Cultural proximity and receptiveness to Brazilian products, particularly in boutiques and stores that sell products to classes A and B;
  • Market is deficient in added value products;
  • Politically stable market;
  • Brazil is among the country’s main suppliers;
  • Third largest importer market of travel accessories and leather goods from Brazil (IEMI, SECEX, 2014);
  • Two promotional events for the sector were held in 2014 (IELS trade show) with contacts made and business deals underway.

France

Strategic Components

  • Expanding the market and positioning the image of the bag industry.

Market Characteristics

  • Showcase in the European/global market for travel accessories and leather goods;
  • Possibility of synergy between fashion sales and research (references) during events;
  • Along with Italy, Germany, Spain and the United Kingdom, accounts for 32.6% of global imports of travel accessories and leather goods;
  • Fourth largest importer of travel accessories and leather goods from Brazil (IEMI, SECEX, 2014);
  • Second largest importer of travel accessories and leather goods among project participants (BI APEX-Brasil, 2014).

Russia

Strategic Components

  • Opening the market for the travel accessories sector.

Market Characteristics

  • Part of BRICS (Brazil, Russia, India, China and South Africa);
  • High internal consumption;
  • Gateway market to Eastern Europe;
  • Good economic growth rates;
  • Traditional market for the travel accessories sector, valuing leather bags, briefcases and wallets;
  • In 2014 companies participating in the project will begin exporting to Russia with good prospects for continued business;

Chile

Strategic Components

  • Open and expand the market for the travel accessories sector.

Market Characteristics

  • Politically and economically stable country;
  • Above average growth in GDP;
  • High annual GDP growth rate;
  • Solid and reliable banking system;
  • Good receptiveness of Brazilian products;
  • Cultural and geographic proximity with Brazil;
  • Fifth largest importer of travel accessories and leather goods from Brazil (IEMI, SECEX, 2014);